Who Wins the UX Arms Race: Traditional Banks or Neobanks?

Who Wins the UX Arms Race: Traditional Banks or Neobanks?

Some people within banking may object to a direct comparison between a large regulated financial institution and challenger bank.

They may feel that it’s not an apples to apples comparison. But none of that matters in the eyes of the end user.

Consumers nowadays, especially the younger generations, don’t factor in longevity when choosing a banking provider. What really matters to them is that you offer them what they need in the most convenient way — and that you do it efficiently and at the lowest possible cost. Therefore, a direct comparison makes perfect sense, because that’s exactly what consumers do.

So let’s put ourselves in the shoes of consumers and compare what is offered in digital banking in the U.S..

Read the  whole study here.

Alexandros C. Argyriou : CEO of FinTech Insights
Alexandros is the CEO of FinTech Insights, the AI-powered competitive analysis platform for digital banking leaders. FinTech Insights has helped some of the largest banks and financial institutions in the world with digital transformation projects. The platform exhaustively analyses 500K+ legacy banks' and fintechs' user journeys and lets you experience them just as a customer would, so you can find out exactly how your competitors have addressed common challenges, build on their success, and learn from their mistakes.
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