Do you offer the right set of mobile banking features, or are your app's capabilities holding you back?
With mobile banking's popularity exploding — 87% of consumers use their mobile banking app at least once a month — falling short of customers' expectations is highly risky.
Customers expect banks' digital offerings to be at least up to the standards of tech giants like Amazon and Google.
More importantly, a sub-par mobile app inevitably means you'll lose out. Dissatisfaction with mobile banking features is the fourth most common reason for switching banks.
So which mobile banking features are non-negotiable if you don't want to risk an exodus of customers? And which mobile banking features would set you apart from your competitors and give you an edge?
We've used our digital banking research platform FinTech Insights to find out.