While banking customers still value in-person interactions, they're increasingly reserved for complex needs like applying for a loan or mortgage.
In the US, only 9% visit a branch as their primary banking method, according to the American Bankers' Association, with 48% preferring to bank using a mobile app.
Mobile banking is similarly popular in the UK and EU. According to Statista, 73% of UK banking consumers banked via a mobile app in 2024. And, in the rest of Europe, penetration is well over 90% in many countries.
But, how easy are banks really making it for customers to perform everyday activities, like managing their card via their apps, without having to call or visit a branch or ATM?
According to our digital banking research platform FinTech Insights, they still have some work to do, at least in the area of managing cards efficiently online.
Here's what the data told us.